iolo June Newsletter


Dear [FIRST.NAME],

Welcome to the iolo affiliate newsletter for June. In the last edition of the affiliate newsletter, we introduced you to an iolo.com article: "Lockdown Living: Avoid Scams and Protect Tech":

In this edition of the newsletter we're going to cover the following items:

  1. iolo.com Article; "Have You Heard the Term "PUPs"? Here¡¯s What You Should Know About These Nuisance Apps".

  2. iolo's Massive 60% Off Father's Day Coupon!

  3. New Banner Set For System Mechanic Ultimate Defense.

  4. Affiliate Masterclass; "How to Avoid the Gmail 'Promotions Tab'".

Thanks for all that you do!


 Regards,
iolo technologies Affiliate Program Team
affiliates@iolo.com

iolo.com Article; "Have You Heard the Term "PUPs"? Here¡¯s What You Should Know About These Nuisance Apps"

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Please note: Feel free to use the copy/graphics below on your website/blog.

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Is your computer doubling as a foreign agent? Well, it might not literally be working for a hostile foreign power, but it could be unknowingly harboring deceptive programs masquerading as helpful antivirus or cleanup tools that, in reality, only slow down or harm your computer.

These programs, called PUPs (Potentially Unwanted Programs) come in a wide variety of types; common ones include nuisance software like undesired browser plug-ins, or phony trialware that tries to frighten you into expensive "fixes." One of the central purposes of PUP software is to lead unsuspecting users into fraud schemes.

On the worst end of the PUP spectrum, there are PUPs that may attempt to install a proxy server on your PC, allowing surveillance of the internet traffic that goes through it. Some of these more malicious PUPs also can help hackers intercept sensitive data like banking records by installing insecure root certificates on your computer. These prevent browsers from detecting anything suspicious that would ordinarily prompt a security warning.

Many times, PUPs make their way onto your system by deceptively downloading along with a wanted program, a tactic called "piggybacking." Now there is an easy way to uncover and remove many of these sneaky programs you may not even know you installed. With the launch of the new Deceptive and Unwanted Programs Remover within System Mechanic® 20, it¡¯s easy to identify and eradicate PUPs such as:

  • Annoying adware

  • Scareware masquerading as legitimate software, such as an antivirus

  • Fake trialware that doesn¡¯t function as it claims to

  • Dubious registry "cleaners"

  • Nuisance software such as unwanted browser extensions and toolbars

  • "Piggyback" installs

  • Privacy-compromising software

  • Browser hijackers

How does the Deceptive and Unwanted Programs Remover work?

  • In System Mechanic, after you perform a system analysis (scan), if deceptive or potentially unwanted programs are found on your computer, a Recommendation will appear in the scan results.

  • Click directly from the Dashboard Recommendation to open the Deceptive and Unwanted Programs Remover.

  • Review and choose whether to remove any or all identified apps.

  • System Mechanic will launch the uninstaller.

As malicious actors continue to create PUPs and fan them out across the web, you can rest assured that iolo¡¯s database used to identify these troubling programs will keep expanding. To read more about what System Mechanic can do to keep your computers healthy, fast and safe, click here.

If you have any questions/comments on the above, please email us.

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iolo's Massive 60% Off Father's Day Coupon!


Fun fact: The idea of a special day to honor fathers and celebrate fatherhood was introduced from the United States. A woman called Sonora Smart Dodd was inspired by the American Mother's Day celebrations to plan a day to honor fathers. In the USA, Father's Day has been celebrated in June since 1910.

Through to July 4 iolo is running a coupon that gives 60% off System Mechanic Ultimate Defense, The code is: FATHERSDAY.

Grab HTML code for the Father's Day coupon below.

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Coupon Deal: Get a massive 60% off System Mechanic Ultimate Defense, just $31.98! Coupon code: FATHERSDAY (New Customers Only)

Coupon Code: FATHERSDAY
Valid From: June 1, 2020
Valid To: July 4, 2020
<a href="https://click.linksynergy.com/fs-bin/click?id=[SITE.CODE]&offerid=716585.10000335&type=3&subid=0">Get a massive 60% off System Mechanic Ultimate Defense, just $31.98! Coupon code: FATHERSDAY (New Customers Only)</a><img border="0" width="1" alt="" height="1" src="https://ad.linksynergy.com/fs-bin/show?id=[SITE.CODE]&bids=716585.10000335&type=3&subid=0" >

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If you have any questions/comments on the above, please email us.

Important Offers to Prioritize [Good thru 12/31/20]

Get 50% off iolo's System Mechanic® Ultimate Defense™; Total Performance, Protection & Privacy In One Convenient Interface.


Get Code

<a href="https://click.linksynergy.com/fs-bin/click?id=[SITE.CODE]&offerid=716585.10000264&type=3&subid=0">Get 50% off iolo's System Mechanic® Ultimate Defense™; Total Performance, Protection & Privacy In One Convenient Interface.</a><img border="0" width="1" alt="" height="1" src="https://ad.linksynergy.com/fs-bin/show?id=[SITE.CODE]&bids=716585.10000264&type=3&subid=0" >

Get 50% off System Mechanic 20 Pro, System Mechanic 20 or System Mechanic Business. Coupon code: AF50iolo

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<a href="https://click.linksynergy.com/fs-bin/click?id=[SITE.CODE]&offerid=716585.10000114&type=3&subid=0" >Get 50% off System Mechanic 20 Pro, System Mechanic 20 or System Mechanic Business. Coupon code: AF50iolo</a><IMG border=0 width=1 height=1 src="https://ad.linksynergy.com/fs-bin/show?id=[SITE.CODE]&bids=716585.10000114&type=3&subid=0" >

Evergreen Offers [Good thru 12/31/20]

Get DriveScrubber® 3 for only $19.95 [normally $29.95]. Save $10

Get Code

<a href="https://click.linksynergy.com/fs-bin/click?id=[SITE.CODE]&offerid=716585.10000163&type=3&subid=0" >Get DriveScrubber® 3 for only $19.95 [normally $29.95]. Save $10</a><IMG border=0 width=1 height=1 src="https://ad.linksynergy.com/fs-bin/show?id=[SITE.CODE]&bids=716585.10000163&type=3&subid=0" >

Get 50% off System Mechanic Business. Coupon code: SMB-50PT-PROMO


Get Code

<a href="https://click.linksynergy.com/fs-bin/click?id=[SITE.CODE]&offerid=716585.10000203&type=3&subid=0" >Get 50% off System Mechanic Business. Coupon code: SMB-50PT-PROMO</a><IMG border=0 width=1 height=1 src="https://ad.linksynergy.com/fs-bin/show?id=[SITE.CODE]&bids=716585.10000203&type=3&subid=0" >

New Banner Set For System Mechanic Ultimate Defense
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Click here for alternate banner sizes

Download the full banner set

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Affiliate Masterclass

In 2013, Google rolled out one of its biggest updates to Gmail by adding the Social and Promotions Tabs. This update was intended to offer Gmail users a better emailing experience by automatically segmenting emails based on their content and sender address. However,  email marketers everywhere were worried that this would negatively affect their opens and clicks. (Rightfully so).

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Are you finding that your emails are hitting the Gmail 'Promotions Tab'? If so, check out an outstanding article from PACEDM which gives solid advice on what you need to do to ensure that your emails hit the 'Primary' tab and not the 'Promotions' tab. (To likely never get read or acted upon).

Below is an excerpt from the PACEDM article.

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How to Avoid the Gmail 'Promotions Tab'

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Last year when Google implemented their tabbed email system many marketers thought it would mean the end of email marketing as we know it. Having the vast majority of marketing emails land in a promotions tab meant fewer people would actually see the messages, and a higher percentage of them would simply get deleted without ever being read. Over time, marketers found that the fallout wasn¡¯t quite as bad as they had expected. The fact is, however, that if you can get your emails to land in the primary inbox, your open rates will go up significantly.

Many people have been experimenting with different strategies to try to avoid the promotions tab and get their messages to get back into the main inbox. Some people simply ask their readers to manually tell Gmail to put their messages into the primary tab, but that is not very helpful. The only people who this will benefit are the ones who are already opening the messages anyway.

Some marketers have managed to figure out a way to get the messages into the primary box though, and here is how they are doing it:

One Link Per Email

The first thing you have to remember is that Gmail is filtering these messages as promotional based on their content. Promotional emails almost always have two or more links in them, and personal emails (that go to the primary box) almost never have more than one. With this in mind, drop the number of links in every email you send down to one.

Skip the Pics

While personal emails do sometimes have images, they aren¡¯t the same as the marketing pictures most people use. Having an image as a header or a picture in the signature, for example, might look good, but it also flags it as a promotional email by Google. It is better to have your message just look nice and simple, more like a personal email than a professional one.

Address the Recipient by Name

Virtually all email marketing programs allow you to automatically include the person¡¯s name in every message. This is something most people do when sending a personal note, so do it with your marketing messages as well. Starting an email with, "Hey, Mike" can help to get it to go into the primary inbox. Depending on your market, it can also set the tone for a more trusting read by your subscribers.
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To continue reading the article, please click here.

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If you have any questions/comments on the above, please email us.

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