iolo May Newsletter


Dear [FIRST.NAME],

Welcome to the iolo affiliate newsletter for May. In the last edition of the affiliate newsletter,
we introduced you to an iolo.com article: "Windows 7 is now vulnerable--System Mechanic Ultimate Defense can help":

In this edition of the newsletter we're going to cover the following items:

  1. iolo.com Article; "Lockdown Living: Avoid Scams and Protect Tech".

  2. iolo's Massive 60% off Spring Sale Coupon!

  3. New Banner Set For System Mechanic Ultimate Defense.

  4. Affiliate Masterclass; "7 Ways to Repurpose Your Video Content".

Thanks for all that you do!


Regards,
iolo technologies Affiliate Program Team
affiliates@iolo.com


iolo.com Article; "Lockdown Living: Avoid Scams and Protect Tech"

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Please note: Feel free to use the copy/graphics below on your website/blog.

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As we all continue to do our best to shelter in place, our coronavirus article series continues with these tips to keep you, your bank account, and your PC as safe as possible.

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A New Era for Old Scams


The following are all recently devised variations on more shopworn efforts to try and part you from your money or property. With some protective measures, you can successfully stay safe.

Early registration for vaccine. There have been reports of people going door to door in neighborhoods pretending to offer early sign-up for a nonexistent coronavirus vaccine. Sometimes folks are asked to give personal information, other times pay an up-front fee. There are far less frequent reports of perpetrators trying to sweet-talk their way into homes in order to steal property.

There currently is no federal, state, or local government body offering early registration for a coronavirus vaccine, and you should not open your door or interact with anyone claiming to be from such an agency.

Fraudulent billing calls. Another virus-related scam that has emerged recently is someone pretending to be a doctor or medical billing professional calling and asking for medical bill payment on behalf of a relative. For starters, never give bank account or credit card information over the phone.

Except in extremely rare and specific cases, know that hospitals and clinics do not call the loved ones of patients regarding unpaid medical bills. If you have personally been to the doctor, always independently verify with an outbound call to your doctor or hospital whether there are legitimate outstanding medical bills due.

Emails pretending to be from the WHO or the CDC. Scammers have been sending emails that seem like they are from legitimate health organizations, a variation on an older phishing scheme that sends communication appearing to be from your bank. Inevitably these scams ask for login credentials and/or banking information.

All correspondence from seemingly legitimate institutions should trigger you to carefully scrutinize the sender's email address. This goes especially for any organization that is asking for personal data of any kind. Avoid clicking on attachments or replying to anything that you have not independently verified by searching online for the actual organization's website link structure.

Increased Cyberthreats


As schools shutter and home education continues to flourish, cybercriminals see increased opportunity. This is partly because the sheer number of computer users online is good for phishing odds. It also helps that infrequent users who have previously not given much thought to online security are now signing in and spending lots of time exposed online, trying to educate their children with remote-learning software and other unfamiliar tools.

The increase in cybercrime doesn't bode well for the many Windows 7 users who were recently dropped from receiving Microsoft's critical security updates.

From a business perspective, as companies switch to staff working from home--also referred to as a distributed workforce--the increased decentralization can lead to security problems your office's old IT department used to thwart with a centralized firewall. Cybercriminals are keenly aware of this, and ramping up attacks in home environments. Many at-home workers use work and personal devices interchangeably, which makes them a favorite target right now.

It is therefore more important than ever to:

  • Have real-time AV protection such as System Shield

  • Install Malware Killer on-demand malware remover in case your PC does become infected

  • Run Malware Killer scans regularly to look for new threats

More Credit Card Fraud


Identity and credit card theft are also on the rise. Reports of fraudulent credit card charges--often in the hundreds of dollars for basic supplies like bathroom tissue--have skyrocketed. Do everything you can to protect your cards when making online purchases. ByePass is a secure password and credit card manager that sees to it you never have to store your passwords or card information in your web browser, where it can be easily hacked.

ByePass locally encrypts your passwords and credit card info in one stored place, calling them up to autofill login info only when you need them. ByePass is available as a standalone browser extension and Android/iOS mobile app, as well as one of the features within System Mechanic Ultimate Defense.

Hacker's Delight: Video Calls


Video conferencing apps like Zoom, Google Hangouts, Houseparty, Skype, and WebEx have seen an explosion in their usage since the arrival of the coronavirus. Unfortunately, thousands of personal videos have been left viewable on the open web, raising a relatively new privacy risk to millions of people who are using these apps for the first time.

The recent Zoom hacks revealed personal information and intimate at-home conversations. The Washington Post reported that among these were "one-on-one therapy sessions; a training orientation for workers doing telehealth calls that included people's names and phone numbers; small-business meetings that included private company financial statements; and elementary school classes, in which children's faces, voices and personal details were exposed."

How did this happen? Video conferences are almost always not recorded by default, but hosts can often choose to record them and save to online servers or their own computers without participants' consent. In Zoom's case, many of the videos appear to have been recorded through Zoom but saved onto separate online storage, without a password. Here are steps you can take to help secure your online video calls:

  1. Don't record. The easiest way to protect your videos as a host is to avoid recording them.

  2. Give each video a unique name. Zoom gives a video a highly predictable name by default. When saving a video to your computer, rename it so a stranger cannot guess it and search for it through one of the free search engines that scans open web directories.

  3. Make your upload sites private. Dedicate a favorite online file-storage site to your video calls, and set it to private viewing-only. Amazon, YouTube, Dropbox, and Vimeo all allow you to password-protect your content.

  4. Limit Meeting ID-sharing. Rather than sharing publicly, send your Zoom Meeting ID directly to the people who are to attend the call.

  5. Password-protect the call. Only share the password with the people attending.

  6. Set screen sharing to Host Only. This precaution prevents "Zoombombing" trolls from blasting disruptive texts or images to meeting participants.

  7. Approve each entrant. Zoom has a waiting room feature that keeps participants from joining the meeting until the host approves.

This article is part of a series on safeguarding and getting the most out of technology during the coronavirus.

For more information on System Mechanic Ultimate Defense, which includes both ByePass and Malware Killer, please visit the product page.

If you have any questions/comments on the above, please email us.

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iolo's Massive 60% off Spring Sale Coupon!


We're finally onto a new season, spring. Did you know the word "season" is from the Latin sationem meaning "sowing" or "seed time"?  Also, children actually grow faster in the spring than during other times of the year. Great news; from now through to May 31, 2020 iolo is running a Spring Sale coupon that should grow your sales volume/conversion rates on System Mechanic Ultimate Defense!

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Grab HTML code for the Spring Sale coupon below.

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Coupon Deal: Get a massive 60% off System Mechanic Ultimate Defense, just $31.98! Coupon code: springsale (New Customers Only)

Coupon Code: springsale
Valid From: Now
Valid To: May 31, 2020

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If you have any questions/comments on the above, please email us.


Important Offers to Prioritize [Good thru 12/31/20]

Get 50% off iolo's System Mechanic® Ultimate Defense™; Total Performance, Protection & Privacy In One Convenient Interface.


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Get 50% off System Mechanic 20 Pro, System Mechanic 20 or System Mechanic Business. Coupon code: AF50iolo

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Evergreen Offers [Good thru 12/31/20]

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New Banner Set For System Mechanic Ultimate Defense

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Download the full banner set

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Affiliate Masterclass

One of the questions that we get asked all the time is how to best leverage self-published video content. It's a very good question! Below is an excerpt from an Agorapulse blog post which gives a solid set of answers. Make a cup of coffee, sit back, and read on. There are some very valuable ideas here!

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7 Ways to Repurpose Your Video Content

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Let¡¯s face it, creating video content for social media can be unrewarding. It¡¯s time-consuming to make, particularly long form video.

Even something seemingly off the cuff like live video takes time to prep. Then once you¡¯ve finished planning, shooting and editing it has a short lifespan.

Don¡¯t despair. You can extend the life of your video by adding some repurposing magic.

In this post, we¡¯ll look at 7 ways to repurpose video content to give it a longer life. I¡¯ll include tools that will help you turn your videos into new content.

Related Post: Social Media Marketing 101

1. Make an Audio Podcast


Video content is hot on social media. Facebook, Twitter, Snapchat, Instagram are all pushing us to use more video. But not everyone wants to watch.

Viewers have to dedicate their full attention to watching a video. They need to stop what they are doing to watch and listen.

Audio content is easier to consume because it only occupies one of our senses. We can listen to podcasts while doing other things. We listen in the car, when we¡¯re doing the housework, when we are working out.

Social Media Examiner has recently turned their popular news videocast ¡®The Social Media Marketing Talk Show¡® into an audio podcast.

By doing this they will reach a larger portion of their audience.

Tool: Audacity


Converting a video to an audio file is straightforward using the open source podcast editing software Audacity. Upload your video to audacity, add an intro and choose ¡®mp3¡¯ as the file format when you export your edited file. (screen grab from Audacity for Mac)

Over 80 Million PCs repaired

Use Audacity to repurpose your video content into an audio file for podcasting.

2. Turn Video Content Into a Blog Post


Video can add value to your blog posts but search engines and some of your readers still like written content. Creating a transcription or a blog post based on your video makes it accessible to readers, viewers and search spiders.

So embed your video in a blog post and transcribe the key points for readers. I publish a weekly vlog on Facebook, YouTube and my blog. I try to squeeze my key points in to just one minute. One minute is never enough time so I direct people to the blog post I write to accompany it.

By giving people who land on my blog the option to watch or read, I¡¯m engaging more people.

Tool: Rev.com


Although I write each post from scratch you might choose to transcribe your video. Rev.com offers a low-cost transcription service.

3. Make a One-Minute Trailer for Instagram


We can upload our entire long form videos to YouTube and Facebook but other networks restrict the length.

Instagram allows just one-minute of video. Instead of trying to cram everything you want to say into 60 seconds choose a snippet to share as a trailer. Choose either a hook that tells people what value they¡¯ll get from watching the whole thing or find an amusing section to draw them in.

Here¡¯s an example from my Instagram.

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Over 80 Million PCs repaired

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Tool: Instasize


Even though you can upload landscape and portrait video to Instagram, square video is still the best fit. It takes up more space in the feed and matches the Instagram style. Instasize is a tool for iOS and Android that lets you add a square background to your videos and photos. It¡¯s how I created the square video above.

Create a branded background image first using a photo editing tool and use it as a background on all your videos.

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To continue reading the article, please click here.

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If you have any questions/comments on the above, please email us.


Over 80 Million PCs repaired

Source: NPD intellect

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