Wi-Fi Security an Issue with Travelers, Holiday Shoppers

 

Public Wi-Fi hotspots are a favorite place to connect to the Internet for many mobile users because they don’t have to plug in a password for it. But what they might not realize is that these networks make it much easier for viruses and hackers to infect a computer. Two of the most common types of people affected by this are travelers and online shoppers. According to a recent study by PhoCusWright, 84 percent of those on trips or vacations use Wi-Fi without taking necessary precautions, Hospitality Technology reported.

 

The survey polled around 2,220 U.S. travelers and found that 82 percent of them are well aware that their personal information is at risk when on public networks, yet the overwhelming majority don’t do anything to secure themselves. Additionally, 51 percent of respondents were worried about a hacker stealing personal information, and another 51 percent were nervous about making online purchases with credit cards.

Still, there appears to be a lack of knowledge or urgency with regard to protecting a PC when on a public Wi-Fi network. Some of the top threats include unknowingly downloading malware that can infect a system and hackers stealing personal information.

 

Holiday Shoppers Must Be Extra Careful on Public Wi-Fi

Thanks to the holiday season, consumers will be making a lot of online purchases over the next few weeks. However, those that do so over a public connection are leaving themselves at a greater risk to hackers. According to KTAR, securing a computer when shopping over a Wi-Fi hotspot is critical.

While it may be difficult for a hacker or virus to steal information over a secure website, once they have access to a Wi-Fi connection, everything becomes visible to them, including personal data. Therefore, establishing a secure line starts with firewalls and strong passwords that can prevent snoopers from gaining access.

"You have to upgrade the firewalls on your computer and have them activated with a password that nobody is going to crack," security expert Robert Sollars said. "The easiest way to make your password tricky is to combine symbols, numbers, letters, uppercase and lowercase."

Having strong antivirus software is essential to protecting a computer on a Wi-Fi network. System Shield from iolo technologies offers anti-spyware and antivirus capabilities that scan the PC for any unauthorized or potentially malicious elements and eliminates them from the computer.

 

 

System Mechanic 14 Sneak Peek

 

Key features in the updated 'LiveBoost' tool

 

If you receive iolo newsletters, you'll know that System Mechanic 14 is coming! Below is a sneak peek into one of the key tools; LiveBoost.

 

PowerSense. PowerSense is a unique new technology that makes automated changes to the PC’s operational configuration when certain applications are launched, or upon user request. For instance, it may change the active power plan, stop select services and processes, and more. It then reverts
those changes when the mode is exited.


These changes help to ensure that the PC is tuned for the task the user is actively engaged in.

 

Ultra Performance Mode. This mode disables certain power conserving features present even in the High Performance power plan, namely CPU frequency scaling and core parking. Through these tweaks, the CPU remains ready to execute code, never needing to be ‘ramped up’ from a parked or low-frequency state. This is especially effective for bursting loads, which are the most common type of load.

 

Endurance Mode. This mode helps to prolong battery life at all costs. It is not recommended for any use outside circumstances where battery life is the priority.

 

IdleDown. This feature changes the active power plan when the PC goes idle for seconds or minutes, then restores the original power plan upon activity. This allows the user to run in a High Performance power plan, for instance, without having to worry with returning to a lesser power plan when you leave the PC.

 

OptiCore. This feature was added to System Mechanic 12.5, though is better presented in more recent builds. It works wonders to retain system responsiveness during high loads by marginal dynamic adjustments to the priority class of offending background processes. It does this without any real impact on those background processes, since it takes so few CPU cycles to remain responsive.

 

RAMJet. This is the first ever ‘smart’ RAM optimizer. Unlike traditional RAM optimizers that force every process to trim their working set, RAMJet is selective and conservative. It only trims the memory of processes that seem to be causing problems, and does so in a slow and deliberate way, to minimize any potential negative impact from these operations.


RAMJet's intelligence comes from the way it classifies processes into different tiers. Each tier is
treated differently, and has different thresholds that must be met before processes in that tier are
acted on.

 

For context, below are screenshots of the revised UI through System Mechanic 14 [for LiveBoost].

 

 

 

 

If you have any questions/comments on the above, please email me.

 

 

iolo Affiliate Masterclass

 

What's your angle?

 

One of the deciding factors on whether your campaign will make a lot of money, or fail miserably, is your 'angle'. So what is an 'angle'? Simply put, it's the steps that take your traffic/prospects from the traffic source, to your landing page, and then [hopefully] the converted sale.

The vast majority of affiliates [not you] simply aren't very creative, and often have major difficulties coming up with new ideas. The key to coming up with new angles is to be inventive, and not to simply copy & paste what's already out there, and hope for the best...

 

One thing that a lot of successful affiliates do is to come up with 3-5 core concepts e.g. slow computer, internet speed, security holes, develop some landing pages for each concept, and run a test campaign to see what happens. Eventually, through diligent split-testing, it'll become clear which concept/landing page works best...There's nothing intrinsically wrong with this approach, but there is another way.

 

Why not create a survey, let your users/prospects decide which is their main problem, and build an angle around it! For example, you could come up with a list of PC problems, and have prospects express their opinions; as a hook you should offer them something [some form of money always works well]. Please note: It might make sense to leave some questions open i.e. not a defined answer, as this could lead to some extremely valuable/unprompted feedback...

 

Below is an example framework so you can see what I'm driving at:

 

First screen...

 

Congratulations!

$20 software coupon can be yours!

Simply answer (4) questions about your PC and get a $20 coupon.

It's easy, and only takes 20 seconds.

[Your answers will help us make your PC experience even better].

 

Next screen...

 

 

Question 1/4

What is your most common PC problem? [Click all that apply].

  • Slow performance/sluggishness.

  • Malicious software AKA malware.

  • Internet or network connectivity issues.

  • Hard drive failure.

  • Missing .dll files.

  • Accidentally deleted files.

  • Computer 'frozen'.

  • Other.

 

and so on...

 

For the final screen you could have something like:

 

 

Thank you!

Your $20 coupon is ready.

+1 FREE Download

Warning: Your answers indicate potential issues with your PC.

  1. Download and install a free trial of System CheckUp.

  2. Make your PC run like new.

  3. Get a $20 coupon applied to your purchase of System Mechanic 12.7.

Clean your PC now!

 

 

For the ad associated with the campaign above, you could use copy like:

 

Do You Want $20 in 20s?
Yes? Answer these 4 simple questions.


With this type of framework, not only can you make money through the promotion, you can also generate valuable data to help you develop [and refine] your angle. Ultimately, until you ask prospects what their problems are, 'you don't know what you don't know'.

 

If you have any questions/comments on the above, please email me.

 

 

iolo's Products are Available Through a Full Product Data Feed

 

Do you offer price shopping comparison tools to your consumers? Would you like to receive a data feed of iolo's products? If so, then please email me.

 

 

Product Bundle: System Mechanic 12.7 PLUS Search and Recover. Only $39.95 [Save $49.95!]

 

 

We're pleased to announce an exclusive offer just for affiliates. You can now offer your customers a bundle of the following products:

 

1. System Mechanic 12.7 [Regular price: $49.95]

Everything you need to fix and speed Up Your PC.

 

2. Search and Recover. [Regular price: $39.95]

Rescues accidentally deleted files, photos, MP3's & more.

 

Great news: through the link below your customers can purchase both titles for only $39.95! This means that they'll save a massive $49.95.

 

Coupon Deal: Buy System Mechanic 12.7 for $39.95 [a $10 Saving] and get Search and Recover for free! [Save $49.95 on both products].

Coupon Code: N/A
Valid From: Now
Valid To: December 31, 2014

<a href="http://click.linksynergy.com/fs-bin/click?id=[SITE.CODE]&offerid=163695.10000016&type=3&subid=0" >Buy System Mechanic 12.7 for $39.95 [a $10 Saving] and Get Search and Recover for free! [Save $49.95 on both products].</a><IMG border=0 width=1 height=1 src="http://ad.linksynergy.com/fs-bin/show?id=[SITE.CODE]&bids=163695.10000016&type=3&subid=0" >

 

Check out a selection of banners for this campaign you should consider adding to your website/blog:

 

<a href="http://click.linksynergy.com/fs-bin/click?id=[SITE.CODE]&offerid=163695.10000042&subid=0&type=4"><IMG border="0" alt="Iolo technologies, LLC " src="http://ad.linksynergy.com/fs-bin/show?id=[SITE.CODE]&bids=163695.10000042&subid=0&type=4&gridnum=14"></a>
 

<a href="http://click.linksynergy.com/fs-bin/click?id=[SITE.CODE]&offerid=163695.10000043&subid=0&type=4"><IMG border="0" alt="Iolo technologies, LLC " src="http://ad.linksynergy.com/fs-bin/show?id=[SITE.CODE]&bids=163695.10000043&subid=0&type=4&gridnum=13"></a>
 

 

<a href="http://click.linksynergy.com/fs-bin/click?id=[SITE.CODE]&offerid=163695.10000044&subid=0&type=4"><IMG border="0" alt="Iolo technologies, LLC " src="http://ad.linksynergy.com/fs-bin/show?id=[SITE.CODE]&bids=163695.10000044&subid=0&type=4&gridnum=1"></a>

 

There are lots more banner sizes available for this campaign through Linkshare. If you have any size requests, or feedback, for the banners above please email me.

 

 

Add Promotional Videos To Your Website/Blog

 

Would you like to add high quality videos that promote iolo's products to your website [in less than 2 minutes]? Now you can! Check out the links below:

 

Welcome to the iolo Technologies YouTube Channel

Surviving the "Xpocalypse" - End of Windows XP Support

System Mechanic's Program Accelerator™

iolo Labs Educational Series - LiveBoost™

Turbocharge Your PC

Causes of PC Slowdown

Speed up your PC with System Mechanic®

Speed Up Your PC - Run Like New Again!
Top Ten Reviews: System Mechanic 11 Review
System Mechanic is featured on CBS for 'Clean Your Computer Day'
System Mechanic Promotional Video

 

Please note: In order to add the videos to your website/blog, follow the steps below:

 

1. Click on the "Share" button underneath the YouTube video player.

2. Click on the "Embed" button above the YouTube URL.

3. Copy and paste the resulting code where you want the video to display on your website/blog.

 

 

Calling All Email Marketers!

 

If you have a list that you think might be interested in iolo's software I'd like to speak with you! We have a lot of [tested and proven] messages that can be used by email marketers through their lists. Email me for more details.

 

 

What Customers Are Saying...

 

 

 

Here're a Handful of Reasons Why You Should Work With Us:

  1. High Conversion Rate. We convert your traffic! iolo's respected brand, high quality software, low price point and great value results in a conversion rate that averages 3% across all earning affiliates. [Our top affiliates convert at over 5%].

  2. High Commission Rate: We'll pay you 30% on each and every sale you make through the iolo affiliate program.

  3. Trusted Program Management. iolo's affiliate program is run through the Linkshare network and professionally managed by AMWSO.

  4. 45 Day Cookie. The customers you refer to us don't have to buy right away for you to profit. We have a 45 day tracking cookie so even if they return to our website and purchase weeks after visiting through your site we'll still pay you.

  5. Monthly Newsletter Support. As an iolo affiliate you'll receive an informative monthly email that will give you the tools/resources to better market iolo's software. We'll also keep you updated on affiliate competitions, activation bonuses, program updates etc.

  6. Keyword Support for CPC Campaigns. iolo offers affiliates full support for paid search campaigns. Email me for a full keyword list.

  7. Parasite Free Program. As with all AMWSO managed programs the iolo affiliate program is parasite free, and always will be.

  8. High Quality Content. iolo offers affiliates high quality content that can be used for Web and Email Marketing. Email me for more information.

Have a great day!

James D. Nardell
iolo Affiliate Management Team

Email: James.Nardell@iolo.com
Phone: (805) 624-5669
IM - JamesNardell@hotmail.com [MSN Messenger]
IM - JamesNardell@gmail.com [Google Talk]

vCard: JamesNardell.com

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