iolo Affiliate Masterclass

 

Buried Gems: 6 Important AdWords Reports You've Never Heard Of

Search Engine Land recently ran a fascinating article on often overlooked AdWords reports which can help marketers uncover valuable "gems" of data. Below is a section from the article.

 

Every paid search marketer has their "pet" reports. Some are obsessed with quality score, others with queries, and some chase sheer numbers of active keywords.

Over the years, I've developed a set of "go to" reports where I always find meaningful insights and account improvements. You probably already know what some of them are — the query report, the time of day report, etc. — so I won't bore you with those. Instead, I'm sharing 6 "hidden reports" that are underutilized by almost all search marketers, largely because they are buried and difficult to find.

When I audit an account, looking for problems or missed opportunities, these are the places I look before I even take a glance at the keywords. At least one of these hidden reports never fails to provide useful data or illuminate problems that somebody else has overlooked. Beyond that, these 6 reports, when combined, define the context of an account: the goals, the problem areas, and the expectations.

So, whether you are looking for what somebody else missed, troubleshooting an account problem, or simply searching for some new inspiration, I advise you to check out the 6 buried but important reports in AdWords below.

 

The Report: Demographics On The Display Network


Where to Find It: Shared Library > Audiences > and then click into one of your existing Rule-Based remarketing audiences.

 

 

Why It's Important: This report visually shows the demographic composition of your audiences. (I usually look at the "converted users" audience first.)

This report is a great, already prepared visual for quarterly business reviews, audit finding presentations, and other client presentations. It shows who we are trying to reach and who we actually are reaching.

Understanding your audience demographics, especially on different areas of your site, can be helpful for developing personas — even if "persona" in this case just means an informal acknowledgement that you are mostly appealing to "men in college" (or whatever your audience is).

The data and the personas you build from this demographic understanding define who you should be targeting on Google Display Network, what sort of messaging you should use in your ad text, and the value propositions to highlight on your landing page.

In the example above, it's clear that this audience skews very female and 25-34. Thus, I should consider going after new moms in my GDN campaigns or testing imagery on my landing page showing women age 25-34 using the product.

 

To continue reading the article, please click here.

 

If you have any questions/comments on the above, please email me.

 

 

iolo's Products are Available Through a Full Product Data Feed

 

Do you offer price shopping comparison tools to your consumers? Would you like to receive a data feed of iolo's products? If so, then please email me.

 

 

Product Bundle: System Mechanic 14 PLUS Search and Recover. Only $39.95 [Save $49.95!]

 

 

We're pleased to announce an exclusive offer just for affiliates. You can now offer your customers a bundle of the following products:

 

1. System Mechanic 14 [Regular price: $49.95]

Everything you need to fix and speed Up Your PC.

 

2. Search and Recover. [Regular price: $39.95]

Rescues accidentally deleted files, photos, MP3's & more.

 

Great news: through the link below your customers can purchase both titles for only $39.95! This means that they'll save a massive $49.95.

 

Coupon Deal: Buy System Mechanic 14 for $39.95 [a $10 Saving] and get Search and Recover for free! [Save $49.95 on both products].

Coupon Code: N/A
Valid From: Now
Valid To: December 31, 2014

<a href="http://click.linksynergy.com/fs-bin/click?id=[SITE.CODE]&offerid=163695.10000016&type=3&subid=0" >Buy System Mechanic 14 for $39.95 [a $10 Saving] and Get Search and Recover for free! [Save $49.95 on both products].</a><IMG border=0 width=1 height=1 src="http://ad.linksynergy.com/fs-bin/show?id=[SITE.CODE]&bids=163695.10000016&type=3&subid=0" >

 

Check out a selection of banners for this campaign you should consider adding to your website/blog:

 

<a href="http://click.linksynergy.com/fs-bin/click?id=[SITE.CODE]&offerid=163695.10000042&subid=0&type=4"><IMG border="0" alt="Iolo technologies, LLC " src="http://ad.linksynergy.com/fs-bin/show?id=[SITE.CODE]&bids=163695.10000042&subid=0&type=4&gridnum=14"></a>
 

<a href="http://click.linksynergy.com/fs-bin/click?id=[SITE.CODE]&offerid=163695.10000043&subid=0&type=4"><IMG border="0" alt="Iolo technologies, LLC " src="http://ad.linksynergy.com/fs-bin/show?id=[SITE.CODE]&bids=163695.10000043&subid=0&type=4&gridnum=13"></a>
 

 

<a href="http://click.linksynergy.com/fs-bin/click?id=[SITE.CODE]&offerid=163695.10000044&subid=0&type=4"><IMG border="0" alt="Iolo technologies, LLC " src="http://ad.linksynergy.com/fs-bin/show?id=[SITE.CODE]&bids=163695.10000044&subid=0&type=4&gridnum=1"></a>

 

There are lots more banner sizes available for this campaign through Linkshare. If you have any size requests, or feedback, for the banners above please email me.

 

 

Add Promotional Videos To Your Website/Blog

 

Would you like to add high quality videos that promote iolo's products to your website [in less than 2 minutes]? Now you can! Check out the links below:

 

Welcome to the iolo Technologies YouTube Channel

System Mechanic Waiting

Surviving the "Xpocalypse" - End of Windows XP Support

System Mechanic's Program Accelerator™

iolo Labs Educational Series - LiveBoost™

Turbocharge Your PC

Causes of PC Slowdown

Speed up your PC with System Mechanic®

Speed Up Your PC - Run Like New Again!
Top Ten Reviews: System Mechanic 11 Review
System Mechanic is featured on CBS for 'Clean Your Computer Day'
System Mechanic Promotional Video

 

Please note: In order to add the videos to your website/blog, follow the steps below:

 

1. Click on the "Share" button underneath the YouTube video player.

2. Click on the "Embed" button above the YouTube URL.

3. Copy and paste the resulting code where you want the video to display on your website/blog.

 

 

Calling All Email Marketers!

 

If you have a list that you think might be interested in iolo's software I'd like to speak with you! We have a lot of [tested and proven] messages that can be used by email marketers through their lists. Email me for more details.

 

 

What Customers Are Saying...

 

 

 

Here're a Handful of Reasons Why You Should Work With Us:

  1. High Conversion Rate. We convert your traffic! iolo's respected brand, high quality software, low price point and great value results in a conversion rate that averages 3% across all earning affiliates. [Our top affiliates convert at over 5%].

  2. High Commission Rate: We'll pay you 30% on each and every sale you make through the iolo affiliate program.

  3. Trusted Program Management. iolo's affiliate program is run through the Linkshare network and professionally managed by AMWSO.

  4. 45 Day Cookie. The customers you refer to us don't have to buy right away for you to profit. We have a 45 day tracking cookie so even if they return to our website and purchase weeks after visiting through your site we'll still pay you.

  5. Monthly Newsletter Support. As an iolo affiliate you'll receive an informative monthly email that will give you the tools/resources to better market iolo's software. We'll also keep you updated on affiliate competitions, activation bonuses, program updates etc.

  6. Keyword Support for CPC Campaigns. iolo offers affiliates full support for paid search campaigns. Email me for a full keyword list.

  7. Parasite Free Program. As with all AMWSO managed programs the iolo affiliate program is parasite free, and always will be.

  8. High Quality Content. iolo offers affiliates high quality content that can be used for Web and Email Marketing. Email me for more information.

Have a great day!

James D. Nardell
iolo Affiliate Management Team

Email: James.Nardell@iolo.com
Phone: (805) 624-5669
IM - JamesNardell@hotmail.com [MSN Messenger]
IM - JamesNardell@gmail.com [Google Talk]

vCard: JamesNardell.com

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