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September's Affiliate Newsletter Video

In this month's affiliate newsletter video we present Privacy Guardian in a Q&A format, then we show you the software in action! Please do watch this video, as it'll answer ALL your questions about Privacy Guardian.

To add a text link for iolo technologies' Privacy Guardian to your website/blog, please use the HTML code below. [Scroll down to the bottom of this newsletter to check out the new banner set  for Privacy Guardian!]

If you have any questions/comments on the above, please email us.

The Many Ways You’re Being Watched

Why You Need Online Privacy Protection with Privacy Guardian

In the age of constant connectivity, online privacy and secure browsing are no longer merely nice to have; they are mandatory. Anti-malware software safeguards your PC from harm, but today you also need online protection for you, personally.

What You Do Online Isn’t Private
Companies and individuals can acquire enormous amounts of very specific information about you--your “digital fingerprint”--based on what you do on the internet, and much of this data can be used against you in various ways. Here are a few of them.

Ads following you. Following you, in fact, all the way into your email inbox. Why do ads for products you’ve just browsed follow you around the internet, appearing in banners and sidebars on the pages you visit? This technology that spies on your browsing and shopping habits to place ads in front of you all too often also leads to harassing spam emails as well.

Without online privacy software, when you see an ad, the ad sees you--and can track you. This is unsettling and annoying, especially once you’ve made a purchase and are no longer interested in ads for the product. After all, once you’ve purchased a big-ticket item such as a mattress, refrigerator or vacuum cleaner, you are effectively removed you from the market for that product for many years. Why put up with constant badgering to re-purchase the very item you already bought?

Price discrimination. If an online retailer obtains data indicating you are shopping from a computer located in a wealthy neighborhood, it could mark up the prices you see on its website.

As far back as the summer of 2015, at the annual meeting of the lobbying group the International Air Transport Association one executive called it inevitable that airlines would soon start using personal data to charge some passengers more than others; indeed, this has since come to pass. This deceitful practice is now being deployed by airlines, hotels, insurance companies and more.

Compromised consumer reputation. Credit bureaus are regulated to ensure that people don’t have incorrect credit information spread about them, but there is no such oversight in the online marketplace. Imagine being denied credit because a company has secretly collected data that suggests you are an irresponsible shopper.

Your data for sale. Congress overturned F.C.C. rules requiring broadband providers to get your permission before collecting data on your online activities and selling it to advertisers. Without these restrictions, ISPs are sure to become even more aggressive with data collection.

Unsecure websites. Another threat to online privacy is third-party hackers who can get between you and your point of purchase, potentially stealing your credit card info or other data. This occurs most frequently when you visit unsecure websites that use an unencrypted connection to exchange data with your computer.

In many browsers, a small letter “i” in a circle in the address bar lets you know the page you are visiting may put your personal information at risk; a red alert triangle or full-page warning may appear when a site is determined to be outright malicious or otherwise dangerous. Look for a padlock icon and a URL that starts with “https://” to confirm you are visiting a site with a secure connection. However, there is nothing about even supposedly secure sites that can put an end to the collection of your data through sophisticated fingerprint-based tracking techniques.

Enter Privacy Guardian™
Privacy Guardian is online privacy software that helps ensure anonymous web browsing, keeps your search history private, thwarts digital profile-building or “fingerprinting” based on your habits, enhances identity theft protection and stops ad-trackers from following and targeting you.

Unlike inferior cookies-based tracking blockers focused only on ads, Privacy Guardian focuses on fingerprint-based tracking by studying the behaviors of known fingerprinting scripts and scrambling the data they rely upon to gain sensitive information about you.

How much data is unprotected? Without Privacy Guardian, you may be astonished to learn just how much information about you is attainable from your internet usage. By protecting your digital fingerprint, Privacy Guardian enhances online identity theft protection and helps prevent companies and individuals from gathering your:

The ramifications of giving away personal information of such breadth and scope are alarming to contemplate. Block access to your sensitive online data, device info and habits. Protect your private life with Privacy Guardian.

If you have any questions/comments on the above, please email us.

Marketers Ignoring Baby Boomers on YouTube Missing Out Big Time

Performance Marketing Insider recently published a cautionary note [based on a new report from Strike Social] for all online marketers. While the focus of the report is on YouTube campaigns, our suspicion is that this issue probably traverses most platforms/campaigns out there...So what's the cautionary note? Don't forget to target 'Baby Boomers'! FYI The Baby Boomer demographic is responsible for a significant percentage of iolo's sales!

Below is an excerpt of the article.

"A new report from Strike Social looked at YouTube campaigns across 25 different industries for the last year, and found some interesting things. First, and least surprising, is that marketers are using YouTube to heavily target the millennial and generation X demographic. Given the amount of time these people spend online, this seems to make sense.

Baby Boomers, on the other hand, aren’t being targeted nearly as much. Again, on the surface, this may make sense. When digging into the report, however, you’ll see that baby boomers actually have view rates that are 10% higher than millennial’s (31.2% and 28.3% respectively). Gen Xers also get more attention, and their view rate is 28.5%, still significantly lower than the Baby Boomers.

Jason Nesbitt, the VP of Media & Agency Operations at Strike Social, said, 'We commonly see that advertisers choose to allocate their spend based on preconceived notions of different groups rather than listening to the data. This data proves that following those stereotypes often has the opposite effect on campaign engagement rates. Baby Boomers make up nearly a quarter of YouTube visitors. By ignoring this group, advertisers are missing out on a significant audience that is both highly engaged and highly valuable.'"

To continue reading the article, please click here.

If you have any questions/comments on the above, please email us.